Occupy Your Bathroom

““To facilitate the process, Gillette and other razor manufacturers became experts at a kind of consumer shell game: As soon as customers became accustomed to a new model, and returned to stores to buy replacement blades, they discovered that their razor had just been discontinued in favor of a newer system. The new model was of course built for cartridges that were better, smoother, faster—and, of course, loaded with even more blades. In 1998, for example, Gillette released the “Mach3” (signifying its three blades); then the “Sensor,” which was soon followed, in rapid succession, by the Mach3 Turbo, the Mach3 Turbo Champion, the M3Power, the Mach3 Power Nitro, the Fusion Power Phantom—the list goes on and on. Gillette’s advertising claims for the M3Power were so extravagant that a U.S. District court blocked Gillette’s ads, calling them “literally false.”””
     — Todd Oppenheimer

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