““The adult community found out within a few days (of the Lego Factory launch) how these bags were mixed together," said Ronny Scherer, a senior producer in Lego's interactive experiences group. "It was a puzzle to us. They took us completely by surprise. We think it's great."

Scherer explained that Lego has to walk a fine line when it comes to allowing access to its systems but that the company recognized the value of letting users adapt the tools to their needs.

"We really encourage and embrace" some modifications of our software, he said. "We have a huge adult community, so if we can make our software in a way that will allow our fans to adapt it to their needs," we'll support that.

Meanwhile, though Lego's policy has been to get behind the software modifications done by the adult community, the company oddly hasn't communicated that position explicitly to the users, Malec and others said. But they are fairly sure they haven't upset the powers that be at the company.””

Posted: Thu - September 15, 2005 at 06:00 AM