Google wants more


And I tell them no. You should too.
I've got nothing against Google, but if you think I am going to hand details of my personal life over to a company so it can tell me what to do, you are incredibly mistaken.

Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.

Asked how Google might look in five years’ time, Mr Schmidt said: “We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation.

“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”

The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates.

If it's worth so much to them, let them make me a bid and we might talk.

Even then I am likely to tell them to get lost.

— NeoWayland

Posted: Tue - May 22, 2007 at 01:47 PM  Tag


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