Apple disinformation


Effects of a fake email on stock price
This article was fascinating.

If you’re tired of the old cliché that information is power, here’s a new one: Disinformation is every bit as powerful.

That much we know from the mischievous email that was apparently sent out to Apple employees and that - naturally - quickly found its way into the tech-news cycle via the respected and highly trafficked tech site Engadget. The terse email said simply that the iPhone would be delayed to October from June and that the OS X Leopard operating software would not be released until January.

(Apple declined to offer any comment beyond reiterating that the email “wasn’t authentic” and that both the iPhone and Leopard are on track as previously announced.)

That was enough to cause Apple’s stock to tumble 5% from its morning high.

It took only seven minutes for Apple to fall to its intraday low of $103.42 from $108.83. Apple was trading below $105 for only two minutes, but in those two minutes more than 2.2 million shares were traded.

I wouldn't be surprised if the target was Apple, the company and the iPhone have a huge mindshare right now. But it could have been an effort to make a quick buck with the stock.

Despite the rapid change in stock price, look at how fast Apple responded and how fast the market reacted. In fact as I type this, Apple is trading at $109.53. Transparent information does wonders to displace disinformation.

Something certain companies should keep in mind.

Not to mention politicos.

— NeoWayland

Posted: Thu - May 17, 2007 at 01:09 PM  Tag


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