Let the customers choose


Micro$oft's Zune is shaping up very badly
It's been amazing following the reviews of the Zune. Here's one that sums up the frustration pretty well.

No, the Zune's sole wireless feature is "squirting" -- I know, I know, it's Microsoft's term, not mine -- music and pictures to any other Zune device within direct Wi-Fi range. Even if the track is inherently free (like a podcast) the Zune wraps it in a DRM scheme that causes the track to self-destruct after three days or three plays, whichever comes first.

After that, it's nothing more than a bookmark for purchasing the track in the Zune Marketplace. It amounts to nothing more than free advertising.

The Zune is a complete, humiliating failure. Toshiba's Gigabeat player, for example, is far more versatile, it has none of the Zune's limitations, and Amazon sells the 30-gig model for 40 bucks less.

Throw in the Zune's tail-wagging relationship with music publishers, and it almost becomes important that you encourage people not to buy one.

The iPod owns 85 percent of the market because it deserves to. Apple consistently makes decisions that benefit the company, the users and the media publishers -- and they continue to innovatively expand the device's capabilities without sacrificing its simplicity.

Companies such as Toshiba and Sandisk (with its wonderful Nano-like Sansa e200 series) compete effectively with the iPod by asking themselves, "What are the things that users want and Apple refuses to provide?"

Microsoft's colossal blunder was to knock the user out of that question and put the music industry in its place.

Result: The Zune will be dead and gone within six months. Good riddance.

For all of it's restrictions and limitations, Apple's iPod has one huge advantage.

It just works.

— NeoWayland

Posted: Mon - November 27, 2006 at 02:56 PM  Tag


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